REDKEN Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair

Redken's Blondage haircare system is designed to address brassy, yellow tones that can develop in blonde and highlighted hair. The Blondage line features a purple toning shampoo, conditioner, and hair mask to neutralize unwanted warmth and revive a cooler, brighter blonde hue.

The Purple Toning Shampoo contains citric acid to help strengthen hair while neutralizing brassy tones. The Purple Conditioner gently moisturizes blonde and highlighted hair while toning away brass. The standout product is the Purple Hair Mask, which transforms blonde hair in just 5 minutes, delivering a cooler, brighter blonde tone.

Used as a complete system, Blondage helps remove brass, unwanted warmth, and adds instant brightness to blonde hair. Redken's Blondage is ideal for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace them with cooler, neutral tones. For the best results, Blondage can be used more frequently to achieve a cooler, more vibrant blonde.

Blondage Express Anti-Brass Mask is specifically designed for blonde and highlighted hair that requires correction of unwanted warmth. The time-release toning technology helps neutralize the amount of warmth or cool tones in the hair. Applying the mask for 5 minutes provides a slight cooling effect, while 10 minutes or more delivers a cooler-toned blonde result.

Toning products like Blondage deposit violet pigments that work to neutralize the brassy yellow tones that can appear in hair color between salon visits. The violet formulas in Redken's purple shampoos, conditioners, and masks help tone down brassy yellow undertones and unwanted warmth, resulting in a noticeably brighter blonde.

When should you use Blondage? The Blondage system is recommended for natural or highlighted blondes who want to tone down brassiness. The main ingredient in Blondage is the purple pigments that help neutralize unwanted yellow tones in blonde hair.

Blondage is different from Graydiant or Brownlights in that it contains purple pigments, compared to the purple and gray pigments in Graydiant and the blue pigments in Brownlights. Blondage is specifically formulated for blonde hair.

For best results, Blondage should be used 2-3 times per week, alternating with Redken's Color Extend Magnetics Shampoo and Conditioner. Previously part of the Color Extend range, Blondage is now a stand-alone family of products.

Redken is committed to sustainability, focusing on reducing virgin plastic, using renewable energy in manufacturing, and providing Cradle to Cradle certified products. The brand also aims to ensure the hairdresser's chair is an LGBTQ+ safe space by offering free virtual education to hairstylists.

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