Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair

Zip-Up Technology™, our proprietary strengthening complex, is designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade, as the product contains. "I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair," says Kristin Ess.

A clean, well-conditioned canvas is essential, and these universal, sulfate-free products cleanse and deeply condition to leave hair feeling moisturized, full, and looking shiny from root to tip. The shampoo features an ultra-violet pigment, brass-reducing, intense toning, shine-restoring, and sulfate-free formula.

Depending on the thickness of your hair, apply a quarter size or more of the shampoo into your palm. Apply it to wet hair, massage it into your scalp to create a rich lather. With the purple shampoo, you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root, where hair tends to be less porous and more warm, and then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.

The product is cruelty-free, keratin-safe, and free of sulfates, parabens, and phthalates.

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