BOLD UNIQ Purple Toning Shampoo & Conditioner Set for Blonde, Platinum, Ash, Bleached, Grey, Ash & Silver Hair

Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren't many areas of it that we couldn't offer expert advice on. Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we've dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan. We're big on helping our planet.

This range was designed to work on all lightened hair, whether that be chemically or naturally! Our Violet Technology counteracts yellow, meaning unwanted yellow tones are banished with ease! An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight! This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!

Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone. Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass! Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too.

Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade. Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

Highly effective products that give you instant, salon-worthy results! A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch. An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love. Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.

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