Nexxus Blonde Assure Purple Shampoo for Blonde Hair

As a leader in salon-quality products, Nexxus has advanced one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a fresh look - to help extend color vibrancy for longer. Nexxus scientists, after using Proteomics studies to examine hair damage at the molecular level, have found that the main cause of color loss and dullness happens the moment hair is colored. Consequently, they have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes.

Alongside the updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is the company's premier purple shampoo for all blonde hair needs. At Nexxus, they understand that hair is made up of around 90% proteins, which is why they use advanced scientific methods to identify the protein needs of each hair type and create customized formulas, with proteins, to bring your hair back to life.

Nexxus Blonde Assure Purple Shampoo, with its exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Users are advised to use it 1-2 times a week to help neutralize brassy tone, leaving it in for 1-5 minutes each time, and following it with Blonde Assure Conditioner.

PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy.

BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny.

SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness.

KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones.

COLOR CARE SHAMPOO: Born in salons and perfected by science, this color-safe shampoo is crafted with exclusive protein mixes and has proven results.

NEXXUS HAIR COLOR CARE PRODUCTS: Custom-crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner.

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