Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair

From the manufacturer, the Color Balance Purple Shampoo is designed for blonde and silver hair. This instant, corrective shampoo is formulated to combat unwanted yellow tones in color-treated hair, including highlighted, icy blondes, silvery grays, ombré, and balayage looks. The unique formula preserves the vibrancy of color-treated hair, banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions for use: Apply to wet hair, lather, and leave in for 1-3 minutes before rinsing. Use 2-3 times a week to neutralize yellow and warm tones.

Here's why you'll love the Color Balance Purple Shampoo:

• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair (against combing breakage on damaged hair vs. a non-conditioning shampoo, when used with the Color Balance Purple Conditioner)
• Paraben-free

Discover the best Joico collection for all your hair concerns:

• Color Balance Purple: For color-treated hair
• Defy Damage: For processed, color-treated hair
• K-PAK Color Therapy: For mature, dry color-treated hair
• Moisture Recovery: For thick, coarse, curly hair
• Hydrasplash: For thin, fine, wavy hair
• Blonde Life: For blonde, highlighted hair

Customer reviews: - Color Balance Purple: 4.5 out of 5 stars (13,236 reviews) - Defy Damage: 4.7 out of 5 stars (4,859 reviews) - K-PAK Color Therapy: 4.5 out of 5 stars (423 reviews) - Moisture Recovery: 4.7 out of 5 stars (5,276 reviews) - Hydrasplash: 4.7 out of 5 stars (3,404 reviews) - Blonde Life: 4.7 out of 5 stars (1,414 reviews)

Pricing: - Color Balance Purple: $16.10 - Defy Damage: $17.50 - K-PAK Color Therapy: $25.00 - Moisture Recovery: $16.10 - Hydrasplash: $16.10 - Blonde Life: $25.00

The Color Balance Purple Shampoo and Conditioner can keep your hair free of brassy tones for up to 12 washes. The products have a delicious fragrance, with citrus, fruity, floral, and woody notes, and the green tea extract helps neutralize brassy, yellow tones without turning your hair green.

product information: