So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

From the Brand

Visit the Store: Discover Our Collections Visit the Store: Shop Best Sellers From the Manufacturer: So Silver Purple Toning System for Neutralizing Yellow Tones

Purple Shampoo: - Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: - Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: - Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

Toning Spray: - Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover Our Best Sellers: - So Silver - Brass Off - Mega Sleek - High Amplify - A Curl Can Dream - Food For Soft

Customer Reviews: - 4.5 out of 5 stars (44,288 reviews) - 4.4 out of 5 stars (30,997 reviews) - 4.6 out of 5 stars (9,310 reviews) - 4.5 out of 5 stars (5,059 reviews) - 4.5 out of 5 stars (1,440 reviews) - 4.6 out of 5 stars (828 reviews)

Price: $20.00

Hair Type: - Blonde, Silver, Grey - Lightened Brunette - Frizzy, Unruly - Limp, Fine - Curly & Coily - Dry, brittle

Benefit: - Neutralize Yellow Tones - Neutralize Orange Tones - Control Frizz - Add Volume - Preserve Curl Pattern - Hydrate and Moisturize Hair

Key Ingredient: - Purple Pigments - Blue-Violet pigments - Shea Butter - Protein - Manuka Honey - Avocado & Hyaluronic Acid

Formula: - Color Depositing - Cruelty Free - Silicone Free - Paraben Free - Vegan

Usage: - Leave In, Wash, Tone - Wash, Style - Wash, Prep, Style

Which hair type is So Silver best for? - So Silver is great for all hair types to neutralize any yellow tones in colored hair.

What hair colors is So silver best for? - So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

What is the beneficial ingredient in So Silver? - Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

How often should I use So Silver? - So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

So Silver looks different than what I'm used to seeing. Why is that? - We updated our packaging! Same great formula, with a new modern look.

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