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From the manufacturer, the "So Silver Purple Toning System" is designed to neutralize yellow tones in blonde, platinum, and grey hair. The system includes the following products:
Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.
Toning Conditioner: Provides hair with 2x more moisture, resulting in shiny and stronger hair. It nourishes, softens, and hydrates the hair.
Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or turns grey hair into a stunning silver.
Toning Spray: A buildable toning formula with dyes that neutralize unwanted yellow tones on blonde and grey hair.
The brand also offers other best-selling products, including Brass Off, Mega Sleek, High Amplify, A Curl Can Dream, and Food For Soft. These products cater to various hair types and concerns, such as neutralizing orange tones, controlling frizz, adding volume, preserving curl patterns, and hydrating dry, brittle hair.
The key ingredients in these products include purple and blue-violet pigments, shea butter, protein, manuka honey, and a blend of avocado and hyaluronic acid. The formulas are color-depositing, cruelty-free, and free of silicones and parabens.
When it comes to using the "So Silver" products, the brand recommends using them 2-3 weeks after a color service and repeating the use 2 times a week to maintain the desired color. It's important to note that the packaging has been updated to a new modern look, but the great formula remains the same.
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