Purple Shampoo for Silver, Gray & Blonde Hair

The By The Way Company was founded by a woman who began to go gray in her mid-twenties. The BTW Co. was founded to provide ALL of us with hair care products that produce fantastic results, with an emphasis on affordability and more natural ingredients. Many, many women share in the frustrating and confusing experience of trying to find more natural products that still make their hair look fabulous! The process of coloring her hair was messy, time-consuming and expensive, and after developing an increasingly severe allergy to components found in most hair dyes, she decided to let her natural hair color grow after ten years of coloring.

PURPLE SHAMPOO from The BTW Co. does an amazing job of removing yellowing and brassy tones from white, silver and blonde hair! Our Purple Shampoo provides exceptional softness and moisture from our gentle plant-based conditioning formula, including our proprietary blend of ingredients. Many of our customers have sensitivities to strong perfumes, so our products have a very light, non-irritating fragrance. This shampoo is safe for all hair types. All BTW Co. products are Leaping Bunny certified and cruelty-free, and they are ALWAYS free from silicones, parabens, sulfates, phthalates and synthetic fillers. For maximum effects we recommend using this product in conjunction with our Purple Conditioner for Silver and Blonde Hair.

Elevate Brilliance with Purple Shampoo: Discover a revolutionary way to infuse life into your silver and white hair. Our Purple Shampoo has been meticulously crafted to bring out the natural radiance of your hair, leaving it gleaming like never before. Bid Adieu to Yellowing Struggles: Wave goodbye to the frustrations of yellowing caused by product buildup and the environment. Our Purple Shampoo is your powerful ally, expertly countering yellow tones and restoring your hair's vibrant charm. Unmatched Nourishment for Color-Treated and Silver Hair: Immerse your hair in the lap of luxury with our Purple Shampoo's deeply nourishing formula. Specially designed to meet the unique moisture needs of color-treated and silver hair, it replenishes and revitalizes, unveiling hair that's soft, supple, and utterly captivating. Delight in Plant-Powered Excellence: Experience a bonus beyond compare – a touch of botanical marvel. Our proprietary formula, enriched with nature's goodness, provides a gentle yet effective cleanse, ensuring your hair feels refreshed, rejuvenated, and enviably fragrant. Cruelty-Free Commitment that Shines: Join us in our cruelty-free journey approved by Leaping Bunny. Our Purple Shampoo not only pampers your hair but also takes a stand against animal testing. Revel in the double delight of beautifully moisturized hair and a compassionate choice.

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