Vegan Matrix So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

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The So Silver Purple Toning System is designed to neutralize yellow tones in blonde, platinum, and grey hair. This comprehensive system includes:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or turns grey hair into a stunning silver.

Toning Spray: A buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover Our Best Sellers: - So Silver - Brass Off - Mega Sleek - High Amplify - A Curl Can Dream - Food For Soft

Customer Reviews: - 4.5 out of 5 stars, 44,288 reviews - 4.4 out of 5 stars, 30,997 reviews - 4.6 out of 5 stars, 9,310 reviews - 4.5 out of 5 stars, 5,059 reviews - 4.5 out of 5 stars, 1,440 reviews - 4.6 out of 5 stars, 828 reviews

Price: $20.00 each

Hair Types: - Blonde, Silver, Grey - Lightened Brunette - Frizzy, Unruly - Limp, Fine - Curly & Coily - Dry, Brittle

Benefits: - Neutralize Yellow Tones - Neutralize Orange Tones - Control Frizz - Add Volume - Preserve Curl Pattern - Hydrate and Moisturize Hair

Key Ingredients: - Purple Pigments - Blue-Violet Pigments - Shea Butter - Protein - Manuka Honey - Avocado & Hyaluronic Acid

Formula: - Color Depositing - Cruelty Free - Silicone Free - Vegan

Usage: - Leave In, Wash, Tone

Which hair type is So Silver best for? So Silver is great for all hair types to neutralize any yellow tones in colored hair.

What hair colors is So Silver best for? So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/grey hair.

What is the beneficial ingredient in So Silver? Neutralizing dyes in So Silver reduce brassy yellow tones, revealing brighter blondes and silver/greys.

How often should I use So Silver? So Silver should be used 2-3 weeks after a color service. Repeat use 2x a week to maintain color.

So Silver looks different than what I'm used to seeing. Why is that? We updated our packaging! Same great formula, with a new modern look.

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